Customer authentication in mobile banking; MLOps practices and AI-driven biometric authentication systems
Abstract: The intersection of customer demands, security, and innovative services in the diverse mobile banking space calls for continuous adaptation by financial institutions. Small challenges such as on-demand customization and scalability are addressed through merging technologies, which is important for smaller institutions undergoing IT modernization. Despite the slow pace of ML adoption in banking, those leveraging ML experience increased their success in this competitive landscape. This article looks at the role of MLOps in overcoming challenges posed by evolving data volumes and complexities in deploying and developing ML models within financial institutions. As online banking authentication holds an important role in securing financial transactions, a historical overview of authentication methods, from biometrics to tokens, creates a chance to delve into the transformative potential of AI-driven biometric authentication. With the increase in mobile banking fraud, the need to safeguard sensitive customer data is met with radical technology. The article examines the varied authentication methods employed in online banking applications and depicts the potential of biometrics, majorly behavioral biometrics, to improve security and user experience. The rise of online mobile banking systems introduces both convenience and security concerns, thus prompting a closer look at the adoption of biometrics to mitigate fraud risks and improve the seamless authentication process throughout the user session. Customers increasingly demand quick and easy mobile payments, so biometrics has become a key fraud prevention and detection solution. By running in the background and eliminating setup authentication and risk-based authentication, behavioral biometrics significantly reduces fraud, thus addressing the limitations of traditional authentication methods like email verification and passwords. The article navigates the evolving mobile banking security space, highlighting the important role of MLOps and the potential of AI-driven biometric authentication in meeting the dual objectives of improving customer experience and strengthening severity protocols.
Keywords: Online banking, customer data protection,
Machine learning operations (MLOps), Security protocols, user experience,
Online banking authentication
1. Introduction
The
ongoing COVID-19 pandemic has reshaped the global space and accelerated the
digital transformation era for banks, thus bringing online and mobile banking
to the forefront. As the pandemic prompts limitations on assisted services
globally, financial institutions actively advocate for mobile banking
registration to meet customers' common banking needs. A 2020 mobile banking
survey by J.D. Power depicted a notable surge, with 37% of retail banking
customers using mobile banking more frequently than ever [1].
Nonetheless,
this digital shift has brought about challenges, mainly regarding security. The
increased reliance on mobile banking applications has attracted an increase in
security threats. Kaspersky's 2020 Q2 statistics on I.T. threat evolution
reported over 1.2 million malicious mobile installers, with nearly 39,000
linked to mobile banking Trojans. This depicts the urgency for stronger
security measures to safeguard sensitive information and ensure a secure
banking environment [2]. To respond to these challenges, financial institutions
recognize the role of secure authentication systems with biometrics leading in
digital banking security platforms.
Traditional
knowledge-based authentication methods like PINS, one-time passwords, and passwords
can be forgotten, stolen, or compromised. Microsoft affirmed that 44 million
exposed user accounts were a s result of weak passwords, and Google's findings
on password reuse vulnerabilities highlight the need for a stronger
authentication approach. Biometric verification, given reliable authentication
through features such as fingerprint recognition and facial scans, is important
in the financial industry security [3]. Biometrics plays a huge role in
securing online banking, boosting customer trust, and enhancing the overall
brand reputation of banking institutions.
In
this era where technological advancement is rapid, data has become important
for organizational success. Leveraging computational techniques such as ML [4],
the banking sector is due to experience improved end-user services,
personalized customer experiences, and enhanced fraud prevention. This article
looks into the intersection of mobile banking, biometric authentication, and
the potential of ML, thus exploring how these technologies collectively
contribute to a seamless, secure, and customer-centric financial space.
2. Significance
and background of customer authentication in mobile banking
The
urgency for a secure and seamless authentication system has been amplified by
the increased digital transformation brought about by the pandemic. The
pandemic has catalyzed the adoption of online and mobile banking. Recognizing
this shift, financial institutions turn to biometrics for a more user-friendly
and secure authentication solution. In addition, with technological
advancements, the role of ML in the banking sector has become more pronounced.
Banks cater to a diverse clientele, from individuals to large corporations,
thus leveraging machine learning to process huge volumes of data quickly, which
surpasses human-rule-based systems.
ML's
impact has increased, with one leading European bank using ML models fueled by
huge datasets and cloud computing to prevent fraud proactively [5]. The dynamic
consumer behaviors and needs challenge banks relying on outdated model outputs.
This article delves into the role of MLOps as a solution to empowering banks to
deploy real-time models that adapt to this changing dynamic, thus offering
helpful insights, especially as digital-only banks rise – which ensures
relevance in retail banking through personalized experiences and services [6].
While
MLOps adoption in the banking industry remains low and often overlooked until
scale challenges arise, it presents a chance for first movers to gain a
strategic advantage. Adopting MLOps empowers banks to meet evolving needs and
regulations, thus future-proofing their businesses and positioning themselves
as financial institutions offering top-tier experiences for consumers. This is
a proactive approach for mobile banking security to deal with authentication
challenges, mainly biometric technology in safeguarding financial transactions
[7].
3. Why banks
need MLOps for digital transactions
The
importance of MLOps regarding mobile banking is in the set for best practices
that reliably and efficiently deploy ML models to production. With data volumes
growing and constant model updates in mobile banking operations being
unnecessary to ensure relevance, MLOps is an important framework. The
challenges posed by the surge of data science are clear, mainly in larger
organizations with multiple divisions using various data management tools.
MLOps,
similar to DevOps, applied its techniques and tools to machine learning, thus
addressing challenges like inert model management, slow application
deployments, and inefficient processes within the banking sector. Similar to
the impact of DevOps on IT teams [8], MLOps can revolutionize how ML models
deploy and operate. By automating pipeline development and governance processes
and integrating advanced data management tools, MLOps facilitates a smooth,
automated sequence for structuring, deploying, and managing ML models in
banking with continuous feedback loops at each stage.
Additionally,
cross-team collaboration is important in MLOps, thus involving
multidisciplinary teams like ML engineers, data scientists, financial analysts,
and I.T. operations. This collaborative approach removes silos within
organizations, thus promoting scale, efficiency, and long-term business value
in the increasingly evolving mobile banking security landscape. Moreover, as
financial institutions utilize large volumes of historical data to train ML
algorithms for predicting outcomes and uncovering patterns, the management of
new data scaling and velocity of ML algorithms becomes more complex.
Stale
models trained on outdated data bring about the risk of inaccurate predictions.
MLOps comes in as a solution specifically designed to address these challenges,
thus enabling ML at scale and ensuring the continuous accuracy and relevance of
predictive models in mobile banking [9]. Technically, MLOps is a systematic
approach for financial institutions that offers lifecycle management solutions
for machine learning models. As AI plays an important role in banking projects,
MLOps provides the needed structure to navigate challenges and effectively
streamline the management and deployment of machine learning models [10].
3.1.1.
MLOps practices for banking
MLOps
transforms the traditional technique to machine learning operations, ensuring
an efficient and continuous process that adapts to the evolving financial
services scope, thus providing a scalable and secure foundation for AI-driven
advancements in banking. MLOps improve patching speed, upgrades, updates, and
code quality [11]. Extending DevOps principles to MLOps becomes important to
manage the dynamic nature of data and machine learning model updates, thus
aligning seamlessly with the business processes relevant to the financial
sector [12]. MLOps revolves around four major tenets that collectively promote
the foundational need for CI/CD for machine learning;
3.1.2.
Model deployment
This
incorporates a well-defined and, at times, automated process for designing,
developing, and releasing models to production. Looking at SDLC processes, this
practice highlights repeatable steps, thus allowing scalable, measurable, and
repeatable deployment by data scientists.
3.1.3.
Model monitoring
This
is a post-deployment tenet and thus is important in monitoring ring model
performance and accuracy. It is necessary to detect when a model becomes stale
and promptly identify suboptimal results due to new real-world data like shifts
in consumer behavior like those seen during the COVID-19 pandemic [13].
3.1.4.
Model training/retraining
This
tenet addresses the variability in model accuracy over time or when predefined
intervals elapse. The need to retrain models using updated datasets is important
for optimizing models to target outcomes [14], as heightened by the need for
prompt updates during the COVID-19 pandemic-induced changes in consumer behavior.
3.1.5.
Automation
This
principle stands for delivering machine learning at scale. Automation is
important in mobile banking security, especially as reliance on ML increases,
depicting the unsustainable manual efforts required for development, delivery,
monitoring, and retraining [15]. Automation allows data scientists to focus on
improving models and enhancing insights, performance, and user experiences,
similar to the role of DevOps pipelines in business applications.
4. Customer
segmentation and personalization
Despite
substantial AI investments, banks still need help translating predictive
insights from their ML models into strong customer personalization programs and
campaign strategies. Common challenges include narrow ML model slopes,
inconsistent customer data, and reliance on on-off use cases, limited knowledge
sharing, and difficulty replicating models. Banks should enhance their
capability to develop a comprehensive suite of ML models to excel in
personalized engagement at every stage [16]. Currently, most models focus on
isolated moments with short-term, product-centric goals, such as boosting
mortgage applications, instead of identifying the drivers of customer lifetime
value. MLOps ensures that the models adhere to best practices in data analysis,
feature selection, and model training, thus promoting an all-around approach to
personalization.
5. Benefits of
MLOps in banking
5.1.
Seamless automation
ML
empowers banks to smoothly automate the integration of AI/ML models into
applications across all digital channels and points where customers interact.
This ensures an enhanced overall customer experience [17]. In addition, MLOps
helps automate application versioning and drift, thus ensuring replicable and
consistent results at scale.
5.2.
Reduced costs
MLOps reduces costs significantly, especially
those related to AI/ML integration in self-managed environments. This is
attained by strong traceability, version control, implementation of CI/CD
pipelines, and continuous code checks.
5.3.
Effortless scaling
MLOps
empowers financial institutions and banks to establish highly flexible and
agile application deployment infrastructures. This allows data team steams to
concentrate on critical tasks with minimal I.T. involvement, thus ensuring easy
scaling as demands evolve [18].
5.4.
Effective Governance
With
facilitated code sharing and enabling the reproducibility of application codes
with traceable version control across various data modeling scopes, MLOps
ensures effective governance. Through rules-based automation in productionizing
models, MLOps promotes automated deployments, thus streamlining AI/ML model
governance.
5.5.
Scalability
While
MLOps is mostly overlooked in industries such as banking, scalability becomes a
challenge, and its relevance grows as banks prioritize efficiently in critical
customer points. As the banking industry increasingly leans towards AI/ML and
edge technologies for optimal customer experiences, MLOPs become important for
managing, monitoring, and optimizing ML lifecycles.
6. AI-driven
biometric authentication in banking
As
the fintech industry transforms quickly, heightened security measures and
improved customer experiences have become necessary. Banks increasingly turn to
biometric technology as the main solution to these needs. Biometric
authentication, characterized by its reliance on unique behavioral or physical
characteristics, becomes a secure form of identity verification. The difficulty
in falsifying or replicating biometric characteristics contributes to its
reputation as a resilient authentication method [19].
Nonetheless,
it is important to understand the need for robust protection of biometric data,
as compromise could have major consequences, unlike passwords or other
replaceable authentication methods. Biometric authentication removes
traditional reliance on cards, keys, or passwords. Instead, it leverages
distinctive attributes such as voice patterns to validate one's identity.
Implementing biometric security in mobile banking involves collecting unique
biometric data incorporating 3 primary categories [20].
-
Morphological
biometrics – attributes associated with the body's physical structure such as
eye, face shape, or fingerprint scanned using specialized software.
-
Biological
biometrics – attributes of molecular or genetic levels such as blood, DNA, or
other elements obtained from bodily fluids.
-
Behavioral
biometrics – Attributes based on unique behavioral patterns like speaking or
walking.
The
operation of biometric technology within banking follows a standardized process
such as;
-
Data collection
is where hardware scanners with custom software capture biometric data based on
the selected security type, ranging from tiny scanners integrated into mobile
phones to standalone professional devices.
-
The connected
software processes the collected biometric data, thus converting it into
digital format. The system then matches this digital representation against an
existing database [21]. The collected biometric data is encrypted and converted
into a coded language graph, safeguarded from unauthorized access.
-
If the data
samples coincide, access to the system gets granted. If not, the user is denied
access, or a system operator is alerted. This smooth process replaces
traditional identification methods like passwords.
6.1.
Biometric security indicators
6.1.1.
Voice recognition
This
option depends on vocal cord length and throat shape; voice recognition applies
AI and machine learning to measure speech modulation, accent, tones, and
frequencies with a reference template called voice print, created to identify
individuals during subsequent interactions.
6.1.2.
Facial recognition
Algorithms
capture the appearance of facial features such as mouth, nose, or eyes by
generating a face template through convolutional neural networks (CNN)
technology. This method is widely used in biometric security for banking due to
its affordability and convenience since it can be implanted using standard
cameras or smartphones.
6.1.3.
Fingerprint
Recognition
systems can digitize and scan the orientation of ridges in human fingerprints,
thus creating biometric templates stored in datasets for quick search or
comparison. Modern apps often utilize scanners for contactless reading, thus
offering increased accuracy compared to traditional ink and paper methods.
6.1.4.
Signature recognition
Available
offline in static or dynamic (online) forms, signature recognition captures the
graphic image of a handwritten signature for comparison with a saved copy. The
online processing includes real-time evaluation of time, pressure, rhythm, and
other aspects using a screen-sensitive device.
6.2.
Elements of biometric security for banking
For
effective implementation of comprehensive biometric security in digital
banking, it is important to incorporate key aspects that enhance reliability in
biometric identification. Incorporating these features, digital banking systems
can strengthen their biometric security measures, align with regulatory needs,
and offer a strong and trustworthy environment for users engaging in online
financial transactions.
6.2.1.
Multi-factor authentication
The
registration process should go beyond biometric scanning alone. In addition,
more verification steps like date of birth confirmation and password
verification or phone number verification should be included to strengthen
security and reduce vulnerability.
6.2.2.
Transaction data signing
This
feature plays a huge role in verifying transaction credentials by generating
one-time confirmation codes, essential for high-risk transactions, large
monetary transfers, or online personal detail changes.
6.2.3.
Mobile security precautions
Including
essential measures such as advanced anti-debug, anti-hooking, and detection of root
attempts is important given the widespread usage of neobanks on mobile devices;
thus, defending against potential threats is important.
6.2.4.
API for quick deployment
Including
an API is important for curating a custom biometric security system for banks
to supply to third-party organizations [22]. This facilitates smooth
implementation, thus allowing banks to deploy biometric scanning quickly.
6.2.5.
Compliance with regulatory standards
Ensuring
adherence to regulatory standards is important for fintech institutions.
Considerations
for selecting an AI-driven biometric security system
6.2.6.
User experience and interactions
It
is important to understand the preferences and behavior of the target users by
analyzing the types of devices they use for online banking and ensure that the
chosen A.I. biometric solution aligns with user habits [23], thus offering a
user-friendly and seamless experience.
6.2.7.
Data privacy and storage
It
is necessary to evaluate how the system manages and stores biometric data by
considering whether on-premise or cloud-based storage is more suitable,
considering privacy concerns and compliance with data protection regulations.
6.2.8.
Reliability and accuracy
Assessing
the accuracy and reliability of the biometric system in authenticating users is
important by looking for systems that have high precision in recognizing unique
biometric features while minimizing false negatives and positives.
6.2.9.
Integration and scalability
It
is important to consider the system's scalability to accommodate the growth of
online banking users by ensuring that the solution integrates with existing
banking infrastructure and can seamlessly adapt to future technological
advancement [24].
6.10. Cost-effectiveness
Evaluate
the overall cost of implementing and maintaining the A.I. biometrics security
system by considering the initial costs, ongoing upgrades, fees, and potential
customization needs [25], thus ensuring alignment with budget constraints.
6.11. Regulatory compliance
Verify
the A.I. biometric system and ensure it complies with regulatory frameworks and
standards relevant to the banking industry.
7. Privacy
concerns related to mobile banking biometric authentication
While
biometric authentication in mobile banking offers increased security, it
requires addressing privacy concerns about collecting and storing sensitive
biometric data. Despite the advanced security provided by biometrics, it is
important to recognize potential vulnerabilities [26]. For example, attackers
can exploit biometric scanning tools by creating 3D models from publicly
available photos or using deep fake technology. The storage of confidential
user data generated by biometric systems further highlights the need for
additional security measures like leveraging secure cloud computing for banking
operations. For instance, the 2015 incident where fingerprints of 5.6 million
U.S. government employees were compromised emphasizes the importance of
integrating biometric technologies with complementary forms of authentication
[27]. To curb risk related to data breaches, financial institutions need to
implement strong privacy policies, employ encryption methods, and consider
hybrid authentication methods.
8. Potential
Biases in A.I. algorithms for biometric authentication
Integrating
AI algorithms in biometric authentication systems introduces the need to
explore and address possible biases. Understanding the impact of biases within
these algorithms is important for ensuring accuracy and fairness in authentication
processes. Biases can come from the data used to train A.I. models, leading to
disparate impacts on specific demographic groups [28]. Financial institutions
should proactively deploy representative and diverse datasets while developing
AI algorithms to handle bias issues. Regular assessments and audits of these
algorithms are important for rectifying and identifying biases, thus promoting
equitable authentication practices [29].
9. Challenges
of seamless integration into mobile banking applications
Integrating
biometric authentication into existing mobile banking applications seamlessly
poses challenges requiring extra consideration. While biometrics enhance
security, the integration process must prioritize user experience. It is
important to ensure a stable balance between user convenience and security to
avoid compromising the overall usability of mobile banking applications [30].
Banks should invest in user-friendly interfaces, conduct thorough testing, and
obtain customer feedback to refine the integration of biometric authentication,
thus ensuring that biometrics become an efficient and natural part of the
mobile banking experience, strengthening both user satisfaction and
security.
10.Conclusion
The
rapid shift towards digital transformation in digital banking, especially
amidst challenges brought about by the COVID-19 pandemic, has depicted the
important need for strong security measures, mainly in mobile banking. The
increased mobile banking usage has brought opportunities and challenges to the
financial industry. The adoption of mobile banking brings the need for advanced
authentication methods like biometrics in strengthening security frameworks.
With the increased security threats, it is clear that traditional
knowledge-based authentication methods are no longer enough. Biometric
verification leverages unique behavioral or physical attributes, thus
presenting a more user-friendly and secure alternative [31].
Nonetheless,
integrating biometrics into the digital banking space has its challenges. The
potential biases in A.I. algorithms, security concerns, and seamless inclusion
of biometric authentication into existing applications are among the
considerations that banks should navigate. Additionally, the advent of MLOps
brings forth efficiency, scalability, and governance in managing the life cycle
of machine learning models, mainly in mobile banking security. The role of
MLOps in curbing security challenges, facilitating continuous training,
enhancing code quality, and deploying models is important.
As
the financial industry embraces technological advancements, biometric
authentication and MLOps fusion become an important strategies to navigate the
complexities of modern digital banking. With these considerations, financial
institutions must carefully navigate the choices in AI-driven biometric
security systems implementation; the selection should be influenced by
understanding secure data storage practices, user interactions, and compliance
with relevant regulations [32]. As the banking sector continues to grow,
integrating MLOps and biometrics is a promising technique in strengthening the
security foundations of mobile banking to ensure that the dynamic customer's
needs are met and that security and resilience in the digital banking landscape.
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